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Date of Report:
11/2007
Source:
AETC National Resource Center
Many activities of the AETC National
Resource Center (NRC) are related to
marketing and promotion of the entire
AETC program. Such activities include: 1)
developing materials to form a national identity
for the AETC program, 2) representing the
AETC network at national meetings and
conferences, 3) building relationships with
national professional organizations that
represent the target audience of the AETC
program, and 4) providing access to resources
developed by regional, local, and national
AETCs via the AETC NRC website,
www.aidsetc.org.
Over the past year, there have been several
specific marketing and promotion activities
that are noteworthy.
Conferences.
The National Clinicians?
Consultation Center (NCCC), National Minority
AETC (NMAETC), and NRC have shared
several national conference exhibit booths in
an effort to maximize opportunities for
promoting the AETC network. Conferences
that had an AETC presence include:
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Ryan White CARE Act (RWCA) Training and
Technical Assistance Grantees Meeting
2006 (Washington, DC) |
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9th Annual RWCA Clinical Update
(Washington, DC) |
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4TC Collaboration Meeting (Albuquerque, NM) |
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13th Annual Rural Minority and
Multicultural Health Conference
(Anchorage, AK) |
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National Rural Health Association 2007
Annual Conference (Anchorage, AK) |
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10th Annual RWCA Clinical Update
(Phoenix, AZ) |
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National Association of Community Health
Centers (NACHC) 2007 Community Health
Institute and Expo (Dallas, TX) |
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There were a significant number of visitors to
the AETC program booth and a great interest
in the resources of the network at each of
these conferences. Furthermore, AETC
resources were distributed at 30 additional
conferences staffed by NCCC, NMAETC, and
regional or local AETCs.
AETC Promotion Package.
In summer
2007, the NRC enhanced the AETC promotion
package by updating the directory, brochure,
and posters as well as developing a new
AETC map and bookmark. The AETC Directory 2007 Edition contains
several new vignettes
showcasing the efforts of the
AETCs and continues to
provide contact information for
the entire network. The AETC
Brochure was redesigned and
edited to better highlight the
activities of the AETCs. It
includes a newly color coded
map of the regional AETCs, which is also
available for download from the website.
The laminated AETC posters, which highlight
the AETC mission, services, and target
audience, have been updated to capture the
detail found in the directory and brochure.
The posters will be distributed to all AETCs
for use at conferences or other regional
events. Finally, the AETC Bookmark is a
newly developed promotional tool that can
be used at events as a useful giveaway.
AETC NRC Website, www.aidsetc.org.
Each regional and national AETC has its
own page on the website that includes
contact information, web links, regional
newsletters, and fact sheets. These pages
regularly receive several hundred views
each quarter, an indication that web users
are entering the website to seek contact
information for the AETCs.
The NRC Website Usage Summary is
prepared semiannually. This summary
captures the number of hits, visitors, file
downloads, and bookmarks as well as the
most frequently downloaded resources. In
2006-07 the number of website hits
increased by 4 percent, file downloads
increased by 16 percent, and number of
bookmarks to the website increased by 79
percent, from the year before. With an
average of 66,000 visitors monthly, the
website promotes the AETC network through
its visibility and quality. In addition, the NRC
website is consistently listed in the top three
websites returned in the Google Search
engine when using search terms such as
"HIV AIDS Training" and "AIDS Education".
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