What's Your Score?: A Campaign to Improve Patient Awareness of CD4 and Viral Load Count

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What's Your Score?: A Campaign to Improve Patient Awareness of CD4 and Viral Load Count

Source: Seattle and King County HIV/AIDS Program Ryan White Part A Program
Date: 02/2009

Description:

This public health campaign was designed to improve knowledge of CD4 and viral load test results among people with HIV in King County. "What's Your Score?" is an attempt to address an issue that emerged from the 2007 HIV/AIDS Planning Council Needs Assessment data in which a low percentage of respondents, especially people of color, knew their most recent CD4 and viral load results. The campaign is the first of four quarterly campaigns in 2009 intended to improve the quality of care for people with HIV in King County.

The campaign includes posters, postcard sized information cards, and buttons that HIV providers can wear to reinforce the message and encourage conversations with clients. The campaign is available in English and Spanish. The campaign was focus-tested with people with HIV and vetted by HIV care providers in King County. All Part A funded programs in King County are participating in the campaign, along with most private HIV care providers in King County and all Part C HIV clinics throughout the State of Washington.

The materials used in this campaign are available to anyone to download and print. As a courtesy, the Part A Program would appreciate knowing when these materials are used, as well as any feedback or outcomes that occur from their use. Programs can download the materials at http://www.kingcounty.gov/healthservices/health/communicable/hiv/educators.aspx

Contact: Rebecca Hutcheson, Quality Management Program Manager, at rebecca.hutcheson@kingcounty.gov.

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Topic Areas:	Laboratory Tests, Adherence
Resource Type:	Patient Information
Group:	Clinician Support Tools

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